6 Unexpected Ways to Leverage LinkedIn Algorithms for Organic Lead Generation in 2023

If you're tired of spending heaps on ads or relying on companies that spam leads with cold emails, this is your alternative. I've deciphered LinkedIn's unique algorithm and have curated a practical, easy-to-implement strategy just for you.

This guide will help you to significantly reduce your client acquisition cost by mastering organic lead generation. You'll learn the power of meaningful comments, the significance of timing, and how to effectively use personal and company pages.

So, forget about the expensive shortcuts, let's dive in and start winning organically on LinkedIn with me today!

How does LinkedIn Makes Money

Unlike other social media platforms, LinkedIn operates on a unique revenue model, drawing only 20% of its income from advertising. The major chunk, 80%, comes from premium tools like LinkedIn Premium, Sales Navigator, and LinkedIn Recruiter, tools designed to help users boost their income.

The best Organic B2B Linkedin Lead Generation Strategy in 2023

Ready to dive in? Here are the six fundamental strategies, backed by an understanding of the 2023 LinkedIn's algorithm for posts, to bolster your organic lead generation on LinkedIn.

1. 💬 The Power of Comments

LinkedIn has a pretty interesting approach when you make a post. Instead of instantly displaying it to all your connections, it initially presents it to a small fraction of your network, often less than 10%. Why? LinkedIn is assessing the value of your content based on this small group's reactions.

After your post goes live, LinkedIn keeps track of this group's interaction with it. Interestingly, the platform has a particular affinity for one type of engagement: comments. LinkedIn's strategy revolves around promoting content that stimulates conversations. But how is this measured?

2. ⏰ Perfect Timing: A Crucial Factor

There's a 'golden hour' for your post, which is the first 60-90 minutes after it goes live.

If members of your initial group show interest and start commenting, LinkedIn's algorithm takes note. If you manage to gather at least 10 comments in the first hour, LinkedIn will give your post a boost, exposing it to at least 1,000 people over the next 24 hours. However, if you don't receive those comments, your post will likely only reach 2-3% of your followers.

3. 👤 Always Post First From a Personal Page

LinkedIn's algorithm doesn't view company pages and personal pages equally.

This technique of leading with the personal post will result in a staggering 500% to 1,000% increase in the number of people viewing it!

4. 🔄 Maximise Post Sharing

Sharing the posts of individuals or organisations outside your business is a fantastic approach, especially when their content resonates with your target audience. This is particularly effective when you share a friendly relationship with them and they are open to collaborating on the following actions::

5. ⏲️ Post 3 times per week, but never leave less than 18 hours between posts

LinkedIn prioritises user experience and consequently places limits on the frequency of posts. For personal pages, if 2 posts are made within an 18-hour window, LinkedIn reduces their reach significantly. This means if you crowd your posts too closely, about 95% of your audience will miss them.

To avoid this, it's best to space out your content, aiming for roughly 1 post per day.

However, consistency is also key, so make sure you’re posting at least 3 times per week to see meaningful engagement.

Note: This strategy doesn't have the same effect on company page posts, considering that the reach there is inherently low, typically around 2% to 3% of followers. While you have the freedom to post as much as you'd like on a company page, the unfortunate reality is that your content there often goes largely unnoticed.

6. 🚀 Boost Visibility with a Robust Comment Strategy

Here's a surprising yet effective strategy to boost your visibility on LinkedIn: Rather than exclusively focusing on creating and posting your own original content, actively participating in others' conversations by providing high-quality comments will significantly drive engagement back to your own profile.

🔑 Key Takeaways:

Here is a recap:

The Road Ahead: Seizing LinkedIn Success

You're now equipped with the tactics to conquer the LinkedIn algorithms. While it might seem daunting at first, start small, using one or two strategies before gradually incorporating more. With consistency, patience, and a focus on quality, you'll not only play the LinkedIn game—you'll change it!

Why wait? Start implementing these strategies today and don't forget to share your success stories with me. Remember, on LinkedIn, your voice matters!